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The ambush marketing toolkit /

Skildum-Reid, Kim.

The ambush marketing toolkit / Kim Skildum-Reid. - xiii, 145 p. ; 25 cm. + 1 CD-ROM.

Includes bibliographical references.

ISBN: 9780070138087

Subjects--Topical Terms:
Marketing.
Special events--Marketing.
Corporate sponsorship.

North WestKnowledge and Library Services

The ambush marketing toolkit /

North West
Knowledge and Library Services