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Marketing concepts for libraries and information services

De Saez, Eileen Elliott

Marketing concepts for libraries and information services - 2nd - xvi, 224 p.; refs., bibliog.; index - Text

ISBN: 1856044262

Subjects--Topical Terms:
Information services
Library services
Library administration

National Library of Medicine Call No.: Z220

North WestKnowledge and Library Services

Marketing concepts for libraries and information services

North West
Knowledge and Library Services