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Strategic market management/

Aaker, David A.

Strategic market management/ David A. Aaker and Damien McLoughlin. - European ed. / David A. Aaker, Damien McLoughlin. - xiii, 354 p. ; ill. : 25 cm.

ISBN: 9780470059869

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

North WestKnowledge and Library Services

Strategic market management/

North West
Knowledge and Library Services