Principles and practice of marketing (Record no. 26859)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00507cam a2200205 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0077114159 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150901t2007 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0077114159 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles and practice of marketing |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Maidenhead : |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | c2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | (pbk) |
| 650 ## - SUBJECT HEADINGS | |
| Subject heading | Marketing |
| 9 (RLIN) | 3979 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing |
| 9 (RLIN) | 3979 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | businesses |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corporations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book, Standard Loan (4 weeks) |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Class number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lancashire and South Cumbria NHS Library | Lancashire and South Cumbria NHS Library | Main Shelves | 25/09/2023 | HF 5415 | T12754 | 25/09/2023 | 25/09/2023 | Book, Standard Loan (4 weeks) |