Principles of marketing (Record no. 43248)
000 -LEADER | |
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fixed length control field | 00506cam a2200205 4500 |
001 - CONTROL NUMBER | |
control field | 1292220171 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 191111t2017 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1292220171 |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip |
245 #0 - TITLE STATEMENT | |
Title | Principles of marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 17th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Upper Saddle River : |
Name of publisher, distributor, etc. | Pearson |
Date of publication, distribution, etc. | 2017 |
650 ## - SUBJECT HEADINGS | |
Subject heading | Management and Administration |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
Topical term or geographic name as entry element | Marketing |
9 (RLIN) | 3979 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Armstrong, Gary |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Book, Standard Loan (4 weeks) |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Class number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
National Library of Medicine Wessex | Wirral NHS Library | Wirral NHS Library | Main Shelves | 25/09/2023 | 57.99 | 2 | WX214 | B14103 | 01/12/2023 | 13/09/2023 | 25/09/2023 | Book, Standard Loan (4 weeks) |