Introduction to marketing : theory and practice (Record no. 44747)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00481cam a2200181 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0199602131 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190410t2012 xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0199602131 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Palmer, Adrian |
| 245 #0 - TITLE STATEMENT | |
| Title | Introduction to marketing : theory and practice |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford : |
| Name of publisher, distributor, etc. | Oxford University Press |
| Date of publication, distribution, etc. | 2012 |
| 650 ## - SUBJECT HEADINGS | |
| Subject heading | Management and Administration |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 3979 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book, Standard Loan (4 weeks) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Class number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Library of Medicine Wessex | Wirral NHS Library | Wirral NHS Library | Main Shelves | 25/09/2023 | 34.99 | WX214 | B13931 | 25/09/2023 | 25/09/2023 | Book, Standard Loan (4 weeks) |