How to write a marketing plan : (Record no. 58823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam a22002057a 4500 |
| 001 - CONTROL NUMBER | |
| control field | i9780749484835 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240227124323.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191125b2019 ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749484835 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | WX 214 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Westwood, John |
| 245 ## - TITLE STATEMENT | |
| Title | How to write a marketing plan : |
| Remainder of title | define your strategy, plan effectively and reach your marketing goals |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | London : |
| Name of producer, publisher, distributor, manufacturer | Kogan Page Limited, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Pbk. |
| 490 ## - SERIES STATEMENT | |
| Series statement | Creating success |
| 650 #4 - SUBJECT HEADINGS | |
| Subject heading | Marketing |
| 9 (RLIN) | 3979 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book, Standard Loan (4 weeks) |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| Cataloger's initials, CIN (RLIN) | 59613 |
| First date, FD (RLIN) | 59613 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Class number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Mid Cheshire NHS Library | Mid Cheshire NHS Library | Main Shelves | 16/01/2020 | 9.99 | 658.802 WES | 36152795 | 06/11/2023 | 9.99 | 21/09/2022 | Book, Standard Loan (4 weeks) |