Kotler, Philip <br/><br/>
Marketing in the public sector : a roadmap for improved performance 

 - Upper Saddle River, N.J. :  Wharton School  2008 
 - xv, 332 p. : ill. ; 24 cm. (pbk) 
<br/><br/><label>ISBN: </label>9780137060863 
<br/><br/><label>Universal Decimal Class. No.: </label>352.748