Aaker, David A. <br/><br/>
Strategic market management 

 - Tenth edition. 
 - Hoboken, New Jersey :  Wiley  [2014] 
 - ix, 326 pages : illustrations ; 24 cm (pbk) 
<br/><br/><label>ISBN: </label>9781118582862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>BUSINESS & ECONOMICS<br/>Marketing<br/>General<br/>Management
<br/><br/><label>Universal Decimal Class. No.: </label>658.8