Kotler, Philip <br/><br/>
Principles of marketing 

 - 17th ed. 
 - Upper Saddle River :  Pearson  2017 
<br/><br/><label>ISBN: </label>1292220171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Administration
<br/><br/><label>Universal Decimal Class. No.: </label>658.8