Palmer, Adrian <br/><br/>
Introduction to marketing : theory and practice 

 - 3rd ed. 
 - Oxford :  Oxford University Press  2012 
<br/><br/><label>ISBN: </label>0199602131 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Administration
<br/><br/><label>Universal Decimal Class. No.: </label>658.8