Gabay, J. Jonathan,  1962- <br/><br/>
Copywriting / 
J. Jonathan Gabay. 
 - [Updated ed.]. 
 - ix, 294 p. :  ill. ;  20 cm. 
 - Teach yourself. .
<br/><br/> Previous (i.e. 2nd) ed.: 2000. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0340867280   
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.