Skildum-Reid, Kim. <br/><br/>
The ambush marketing toolkit / 
Kim Skildum-Reid. 
 - xiii, 145 p. ;  25 cm. +  1 CD-ROM. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780070138087  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Special events--Marketing.<br/>Corporate sponsorship.