Westwood, John <br/><br/>
How to write a marketing plan :  define your strategy, plan effectively and reach your marketing goals 

 - 6th ed. 
 - Pbk. 
 - Creating success .
<br/><br/><label>ISBN: </label>9780749484835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing