Aaker, David A. <br/><br/>
Strategic market management/ 
David A. Aaker and Damien McLoughlin. 
 - European ed. /  David A. Aaker, Damien McLoughlin. 
 - xiii, 354 p. ;  ill. :  25 cm. 
<br/><br/><label>ISBN: </label>9780470059869 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.