Blythe, Jim, <br/><br/>
Essentials of marketing / 
Jane Martin, Jim Blythe,. 
 - Eighth edition. 
 - xix, 361p:  coloured diagrams;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292429533 
<br/><br/><label>LCCN: </label>2022047293 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing