Brassington, Frances <br/><br/>
Principles of marketing 

 - 3rd 
 - Harlow:  Financial Times Prentice Hall,  2003 
 - xxiv, 1136 p. col. ill. 27 cm. pbk. 
<br/><br/> Previous ed.: 2000     Includes bibliographies and index 
<br/><br/><label>ISBN: </label>0273657917 9780273657910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management