TY  - BOOK
AU  - Brassington, Frances
AU  - Pettitt, Stephen
TI  - Principles of marketing
SN  - 0273657917
PY  - 2003///
CY  - Harlow
PB  - Financial Times Prentice Hall
KW  - Marketing
KW  - Management
N1  - Previous ed.: 2000     Includes bibliographies and index
ER  -