Ariely, Dan <br/><br/>
Predictably irrational 

 -  Thorsons,  2009 
 - 353p. 
<br/><br/><label>ISBN: </label>0007256531 9780007256532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making.<br/>decision analysis<br/>Business management