Jobber, David <br/><br/>
Principles and practice of marketing 

 - 7 rev ed 
 - Maidenhead :  McGraw-Hill,  2012 
<br/><br/><label>ISBN: </label>9780077140007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 JOB