Kotler, Philip Armstrong, Gary Harris, Lloyd C. He, Hongwei <br/><br/>
Principles of marketing 

 - 8th 
 - Harlow :  Pearson Education Limited,  2019 
<br/><br/><label>ISBN: </label>9781292269566 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRI