TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
AU  - Harris, Lloyd C.
AU  - He, Hongwei
TI  - Principles of marketing
SN  - 9781292269566
U1  - 658.8 PRI 
PY  - 2019///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Management
KW  - Marketing
ER  -