Kotter, John P. [1947-] Whitehead, Lorne A. <br/><br/>
Buy-in : saving your good idea from being shot down 

 - Boston, Mass.; London :  Harvard Business Review Press; McGraw-Hill [distributor],  c2010 
<br/><br/> Sales promotion  Creative ability in business  Public relations  The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas. 
<br/><br/>The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas. 
<br/><br/><label>ISBN: </label>1422157296 
<br/><br/><label>Dewey Class. No.: </label>650.1 KOT