TY  - BOOK
AU  - Kotter, John P. [1947-]
AU  - Whitehead, Lorne A.
TI  - Buy-in : saving your good idea from being shot down
SN  - 1422157296
U1  - 650.1 KOT 
PY  - 2010///
CY  - Boston, Mass.; London
PB  - Harvard Business Review Press; McGraw-Hill [distributor]
N1  - Sales promotion; Creative ability in business; Public relations; The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas; The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas
ER  -