| 000 | 00596cam a2200205 4500 | ||
|---|---|---|---|
| 001 | 9780415834278 | ||
| 008 | 190326t2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780415834278 | ||
| 041 | _aeng | ||
| 080 | _a658.4012 | ||
| 100 | _aPiercy, Nigel | ||
| 245 | 0 | _aMarket-led strategic change : transforming the process of going to market | |
| 250 | _aFifth edition. | ||
| 260 |
_aLondon : _bRoutledge _c2015 |
||
| 300 | _a1 volume : illustrations (colour) ; 25 cm (pbk) | ||
| 690 |
_aMarketing _93979 |
||
| 690 |
_aStrategic planning _96442 |
||
| 942 | _cBKSTD | ||
| 999 |
_c13412 _d13412 |
||