| 000 | 00665cam a2200253 4500 | ||
|---|---|---|---|
| 001 | 9781118582862 | ||
| 008 | 190409t2014 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781118582862 | ||
| 041 | _aeng | ||
| 080 | _a658.8 | ||
| 100 | _aAaker, David A. | ||
| 245 | 0 | _aStrategic market management | |
| 250 | _aTenth edition. | ||
| 260 |
_aHoboken, New Jersey : _bWiley _c[2014] |
||
| 300 | _aix, 326 pages : illustrations ; 24 cm (pbk) | ||
| 650 | _aBUSINESS & ECONOMICS | ||
| 650 |
_aMarketing _93979 |
||
| 650 | _aGeneral | ||
| 650 | _aManagement | ||
| 690 | _aMarketing-Management | ||
| 690 |
_aStrategic planning _96442 |
||
| 942 | _cBKSTD | ||
| 999 |
_c15393 _d15393 |
||