000 00481cam a2200181 4500
001 0199602131
008 190410t2012 xxu||||| |||| 00| 0 eng d
020 _a0199602131
080 _a658.8
100 _aPalmer, Adrian
245 0 _aIntroduction to marketing : theory and practice
250 _a3rd ed.
260 _aOxford :
_bOxford University Press
_c2012
650 _aManagement and Administration
690 _aMarketing
_93979
942 _cBKSTD
999 _c44747
_d44747