000 | 00481cam a2200181 4500 | ||
---|---|---|---|
001 | 0199602131 | ||
008 | 190410t2012 xxu||||| |||| 00| 0 eng d | ||
020 | _a0199602131 | ||
080 | _a658.8 | ||
100 | _aPalmer, Adrian | ||
245 | 0 | _aIntroduction to marketing : theory and practice | |
250 | _a3rd ed. | ||
260 |
_aOxford : _bOxford University Press _c2012 |
||
650 | _aManagement and Administration | ||
690 |
_aMarketing _93979 |
||
942 | _cBKSTD | ||
999 |
_c44747 _d44747 |