000			01418cam a2200265 4500
001			1422157296
008			090401t2010 xxu||||| |||| 00| 0 eng d
020			_a1422157296
082			_a650.1 KOT
100			_aKotter, John P. [1947-]
100			_aWhitehead, Lorne A.
245			_aBuy-in : saving your good idea from being shot down
260			_aBoston, Mass.; London : _bHarvard Business Review Press; McGraw-Hill [distributor], _cc2010
500			_aSales promotion
500			_aCreative ability in business
500			_aPublic relations
500			_aThe death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
505			_aThe death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.
942			_cBKSTD _n0
985			_aContents note
986			_aCON
996			_axi, 192 p. ; 22 cm. (hbk)
997			_a0
999			_c96870 _d96870