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Strategic market management

Aaker, David A.

Strategic market management - Tenth edition. - Hoboken, New Jersey : Wiley [2014] - ix, 326 pages : illustrations ; 24 cm (pbk)

ISBN: 9781118582862

Subjects--Topical Terms:
BUSINESS & ECONOMICS
Marketing
General
Management

Universal Decimal Class. No.: 658.8

North WestKnowledge and Library Services

Strategic market management

North West
Knowledge and Library Services