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Strategic market management (Record no. 15393)

MARC details
000 -LEADER
fixed length control field 00665cam a2200253 4500
001 - CONTROL NUMBER
control field 9781118582862
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190409t2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781118582862
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
245 #0 - TITLE STATEMENT
Title Strategic market management
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, New Jersey :
Name of publisher, distributor, etc. Wiley
Date of publication, distribution, etc. [2014]
300 ## - PHYSICAL DESCRIPTION
Extent ix, 326 pages : illustrations ; 24 cm (pbk)
650 ## - SUBJECT HEADINGS
Subject heading BUSINESS & ECONOMICS
650 ## - SUBJECT HEADINGS
Subject heading Marketing
9 (RLIN) 3979
650 ## - SUBJECT HEADINGS
Subject heading General
650 ## - SUBJECT HEADINGS
Subject heading Management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Marketing-Management
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Strategic planning
9 (RLIN) 6442
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book, Standard Loan (4 weeks)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Class number Barcode Date last seen Date last checked out Price effective from Koha item type
    National Library of Medicine Wessex     East Cheshire NHS Library East Cheshire NHS Library Main Shelves 25/09/2023 1 2 658.8 AAK S15791 19/11/2024 18/09/2024 25/09/2023 Book, Standard Loan (4 weeks)