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Buy-in : saving your good idea from being shot down

Kotter, John P. [1947-] Whitehead, Lorne A.

Buy-in : saving your good idea from being shot down - Boston, Mass.; London : Harvard Business Review Press; McGraw-Hill [distributor], c2010

Sales promotion Creative ability in business Public relations The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.

The death of a good plan -- Saving the day in centerville, Part 1 -- Saving the day in centerville, Part II -- Saving the day in centerville, Part III -- The method -- Four ways to kill a good idea -- A counterintuitive strategy for saving your good idea -- 24 attacks and 24 responses -- A quick reference guide for saving good ideas.

1422157296

650.1 KOT